Privacy Policy

Effective date: October 5, 2026. Last updated: October 6, 2026.

This Privacy Policy explains how Fortior LLC (“Fortior,” “we,” “us,” or “our”) collects, uses, shares, and protects personal information when you visit fortior-consulting.com (the “Site”), submit our contact form, or book a call with us. It also explains the choices and rights you have.

This policy covers the Site only. When we provide consulting, advertising, analytics, or AI agent services to a client, any personal information we handle on that client’s behalf is governed by our written agreement with that client.

1. Information we collect

Information you give us

When you submit our contact form, we collect your name, work email address, company name (if you provide it), the services you are interested in, and the message you write. Please do not include sensitive or confidential information in the form.

When you book a call through our scheduling page, the booking is handled by Google Calendar, and we receive the information you enter there, such as your name, email address, the time you select, and any answers you give to booking questions.

If you email or otherwise communicate with us, we collect the contents of those communications and your contact details.

Information collected automatically

Like most websites, when you visit the Site, certain technical information is collected automatically by our hosting provider and by services that deliver parts of the page. This may include your IP address, browser type, device type, operating system, referring page, pages viewed, and the date and time of your visit. This information is used to deliver the Site, keep it secure, and prevent spam and abuse.

We use Google Analytics to understand how visitors use the Site. Google Analytics uses cookies and similar technologies to collect information such as the pages you visit, how long you stay, the site that referred you, your approximate location (derived from your IP address), your device and browser type, and interactions such as button clicks and form submissions. It does not receive the text you type into our contact form.

The Site loads its typefaces from Google Fonts. When your browser requests these fonts, Google receives your IP address and basic browser information as part of that request.

2. How we use information

We use personal information to:

• respond to your inquiry and communicate with you about it;
• schedule, prepare for, and hold calls you book with us;
• evaluate, propose, and provide our services if you choose to work with us;
• keep records of inquiries and track their status internally;
• operate, maintain, secure, and improve the Site, including understanding how visitors use it and detecting and preventing spam, fraud, and abuse; and
• comply with legal obligations and enforce our Terms of Service.

We do not add you to a marketing mailing list because you submitted the contact form. We may follow up with you about your inquiry. If you would prefer we stop, tell us and we will.

3. How we share information

We do not sell your personal information. We share it only as described below.

• Service providers. We use trusted vendors to run the Site and our business, and they process personal information on our behalf. These currently include Netlify (website hosting, form processing, form spam filtering, and form notification emails) and Google (Google Analytics for site analytics, Google Workspace email, Google Calendar for booking calls, Google Sheets for organizing inquiries, Google Apps Script, and Google Fonts).
• Legal and safety reasons. We may disclose information if we believe it is required by law, subpoena, or other legal process, or is necessary to protect the rights, property, or safety of Fortior, our clients, or others.
• Business transfers. If Fortior is involved in a merger, acquisition, financing, reorganization, or sale of assets, personal information may be transferred as part of that transaction, subject to this policy.
• With your consent. We may share information for other purposes with your permission.

4. Cookies, analytics, and advertising

Analytics. We use Google Analytics, which sets first-party cookies (such as cookies beginning with “_ga”) to distinguish visitors and measure how the Site is used. We use Google Analytics for analytics only. We have not enabled Google signals or Google Analytics advertising features, and we do not use Site analytics data for targeted advertising. To learn how Google uses this data, see How Google uses information from sites or apps that use its services.

Your choices. You can block or delete cookies through your browser settings, and you can opt out of Google Analytics on all websites by installing the Google Analytics Opt-out Browser Add-on. The Site will continue to work if you block cookies.

Booking calendar. If our Google Calendar booking tool is embedded on the Site, it is provided by Google, and Google may use cookies or collect information when it loads or when you book, as described in Google’s Privacy Policy.

Advertising. We do not currently use advertising cookies or pixels, such as the Meta Pixel, on the Site. If we begin using advertising tools, we will update this policy before or when we do, and describe your choices for limiting them. Where required by applicable law, we will treat a Global Privacy Control signal from your browser as a request to opt out of the sale or sharing of personal information for targeted advertising.

Do Not Track. The Site does not currently respond to browser “Do Not Track” signals. Other than the analytics and service providers described in this policy, we do not allow third parties to collect personal information about your online activities over time and across different websites through the Site.

5. How long we keep information

We keep personal information only as long as reasonably needed for the purposes described in this policy. Inquiries that do not lead to a client relationship are generally deleted no later than three years after our last communication with you. If you become a client, we keep information for the length of our relationship and afterward as needed for legal, tax, accounting, and recordkeeping purposes. We may keep information longer when required by law or to resolve disputes.

6. Security

We use reasonable administrative, technical, and organizational measures to protect personal information, including encrypted (HTTPS) connections to the Site and access controls on the accounts where inquiries are stored. No method of transmission or storage is completely secure, so we cannot guarantee absolute security.

7. Your choices and rights

You may ask us to tell you what personal information we hold about you, to correct it, or to delete it. You may also ask us to stop contacting you. To make a request, contact us at the email address below.

Depending on where you live, you may have additional rights under applicable privacy laws, such as the right to know, access, correct, delete, or obtain a portable copy of your personal information, and to opt out of certain uses. We will honor these rights to the extent the law that applies to you provides them.

To protect your information, we may need to verify your identity before acting on a request, typically by confirming details we already have. You may use an authorized agent to make a request on your behalf, and we may ask for proof that the agent is authorized. We will not discriminate against you for exercising your privacy rights. If we deny your request, you may ask us to reconsider by replying to our response.

8. California privacy disclosures

If you are a California resident:

• In the past 12 months, we collected the categories of personal information described in Section 1: identifiers (such as name, email address, and IP address), professional information (such as company name), internet or network activity information, and the contents of your inquiry. We collected it from you and from your device, for the purposes described in Section 2, and disclosed it only to the categories of recipients described in Section 3.
• We do not sell personal information, and we do not share it for cross-context behavioral advertising. We do not use or disclose sensitive personal information for purposes that would require offering a right to limit its use.
• Under California’s “Shine the Light” law, you may ask whether we disclosed personal information to third parties for their own direct marketing purposes. We do not make such disclosures.
• You may review and request changes to the personal information you submitted by contacting us as described in Section 13.

9. Children’s privacy

The Site is intended for businesses and adults. It is not directed to children, and we do not knowingly collect personal information from anyone under 16. If you believe a child has given us personal information, contact us and we will delete it.

10. Visitors outside the United States

Fortior is based in the United States, and our service providers may store and process information in the United States and other countries. If you visit the Site from outside the United States, your information will be transferred to, stored, and processed in the United States, where data protection laws may differ from those in your country.

11. Third-party sites and services

The Site links to services operated by others, including our Google Calendar booking page. Information you provide to those services is also subject to their own privacy policies, including Google’s Privacy Policy. We are not responsible for the privacy practices of third parties.

12. Changes to this policy

We may update this Privacy Policy from time to time. When we do, we will post the updated version on this page and change the effective date at the top. If we make material changes, we will take reasonable steps to let you know, such as posting a notice on the Site.

13. Contact us

If you have questions about this Privacy Policy or want to make a privacy request, contact Fortior LLC at legal@fortior-consulting.com.